Kylie Jacobs pinches herself every morning because she can't quite believe what is happening. Fortunately it's all good, and she's not trying to wake up from any nightmare. No, Kylie developed a brand that is about to kick serious butt. A lot of people know Female Friendly, the accreditation process that gives the pink tick to businesses that prove they treat women with honesty, decency and integrity. It's a brand devised by Kylie and launched by her and her sisters, Caroline Davis and Elizabeth Grace in 2007 and now has 400 businesses nationally signed up and more than 4000 Friends of Female Friendly.

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