When you think of farmers' wives running businesses, you're unlikely to think first of fashion.
Yet fashion it is. The inspiration, energy and drive behind the iconic SA owned, clothing label Live Life Designs, is the enthusiastic Lynda Croser.
While working as a young sales assistant in a fashion house Lynda awoke early to the revelation that success comes to those who meet the needs of others.
The label started as a small, home-based business in 1990 when Lynda, as owner and designer combined her love of people and fashion to launch a stylish range that catered for the busy and diverse lifestyle of Australian women.